The guy who came up with the shoe laundry stated the following facts as the reason he realized his business would be a fruitful one. He observed that, well kept shoes make a good impression. But most of us are too lazy to frequently clean our shoes due to the time & effort it takes. Thus one can see many walking around in untidy shoes. As he was good at cleaning shoes, if he could integrate his skill into a business model he was sure to make a earning.
I’m sure he must have created at least a mental brief for himself before he set off on his venture. If so i’m assuming it looked something like this.
A Service For Cleaning Shoes:
1. Start the business by washing the shoes from home.
2. Come up with a system for receiving shoes from customers.
3. Have a specific technique to wash the shoes.
4. Fixing damaged shoes can be an add-on.
5. Assemble a workforce. Train them.
6. Start small scale & later expand
7. Maintain a personal touch.
The SWOT Analysis:
Strength:
• Unique, one of a kind.
• Scope for modification & further innovation.
Weakness:
• Profit margin is unknown & may be miniscule
• Maintaining quality while expanding.
Moving forward through trial & error.
Opportunity:
• Scope to s a networking service to receive shoes.
• After sales customer care contracts from large footwear brands.
• Advertising & Publicity
Threats:
• Imitation of business model.
• Quality check as washing is manual.
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